10th Anniversary: Hero Beer Consumers Assured Of Better Quality, Service Delivery

By Julie Sylvia, Onitsha

The Marketing Director of International Breweries Plc, Tolulokpe Adedeji, in Onitsha, Anambra State, re-assured customers/consumers of Hero Lager Beer across the Nigeria of better higher quality, and service delivery.

Tolulokpe gave the assurance while fielding questions from newsmen during the special new yam festival and 10th year anniversary celebration of Hero Lager Beer.
The event tagged: “Ka Anyi Wa ji,” (Let Us Celebrate New Yam Festival), took place at Onitsha plant of the International Breweries Plc.

She said that she was overwhelmed to appreciate all their esteemed customers/ consumers all over Nigeria, especially South East Nigeria, describing the 10th anniversary as a rebirth of Hero Lager Beer, as well as a commitment to ensure regular and prompt supply of Hero Lager Beer, in large quantities.

According to her ” Apart from what Hero had been doing like investing in Igba Boi, which has made so many Igbo apprentices rich, we are also engaged in supporting Nigeria football leagues and other goodies that would be coming from Hero. So, keep on patronizing Hero Lager Beer.

“All our raw materials are totally available in Nigeria. We source them here in Nigeria. We only import those that are not available in Nigeria” She stated

In his brief remarks, the Hero Lager Beer Ambassador and Nolly Wood ace actor, Nkem Owoh, described Hero Beer as the unbeatable brand in the market. He Insists that his association with Hero beer follows his love for the brand.

“My love for Hero Beer, is not because of its bottle but for the taste.

“I urge consumers to show appreciation by consuming more Hero Beer so that they make profits and invest more on our people. Hero has done a lot for Igbos, they have invested heavily on the Igbo youths through introduction of Igba Boi, and also promoted Igbo heritage, like Afam efuna, Eche fula, O’Mpa and rest of them”

Similarly, the Corporate Affairs Manager, Mr. Demian Igwe, noted that Hero Beer, is generally accepted as a brand beer at every level of celebration, pointing out that it is a symbol of communiun in any gathering of people.

Dignitaries that attended the event included, market leaders, distributors of Hero Lager Beer, markets traders and captains of Industries.

High points of the ocassion included, interaction, questions and answers session, unveiling of Hero Lager Beer and ‘Ka Anyi Wa ji’, which was performed by Obi of Onitsha, His Royal Majesty, Alfred Nnaemeka Achebe, represented by Chief Samuel Chukwudebelu.